Digital marketing refers to the use of digital channels—such as search engines, social media, email, websites, and mobile apps—to promote and advertise products or services. It encompasses a wide range of strategies designed to reach consumers where they spend much of their time: online. Key components of digital marketing include: Search Engine Optimization (SEO): Optimizing website content to rank higher in search engine results, increasing visibility and organic traffic. Content Marketing: Creating valuable, relevant content (blogs, videos, infographics) to attract, engage, and retain customers. Social Media Marketing: Using platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness, engage with customers, and drive traffic to a website. Email Marketing: Sending targeted emails to nurture leads, promote products, and build relationships with customers. Pay-Per-Click (PPC) Advertising: Running paid ads (e.g., Google Ads, Facebook Ads) to drive traffic to a website or landing page. Affiliate Marketing: Partnering with affiliates to promote products or services, with payment based on performance (e.g., clicks or sales). Influencer Marketing: Collaborating with influential people on social media or other platforms to promote a brand or product.